2011 National Beef Quality Audit
The National Beef Quality Audit (NBQA) is a comprehensive survey that evaluates beef industry efforts to improve beef quality. Conducted every five years since 1991, the checkoff-funded Audit assesses progress the industry makes on a variety of production issues that ultimately affect consumer demand for beef. Extensive enhancements were made to the 2011 NBQA design to provide the industry with direction on factors beyond the physical characteristics of beef, such as food safety, sustainability, animal well-being, and the disconnect between agricultural producers and consumers.
Presentation Materials from the 2012 Cattle Industry Summer Conference
Final Reports
FAct Sheets
- 2011 NATIONAL BEEF QUALITY AUDIT SIGNIFICANT FINDINGS
- RESULTS AND RECOMMENDATIONS FROM THE 2011 NATIONAL BEEF QUALITY AUDIT
- THE NATIONAL BEEF QUALITY AUDIT - 2011: QUANTIFYING WILLINGNESS-TO-PAY, BEST-WORST SCALING, AND CURRENT STATUS OF QUALITY CHARACTERISTICS IN DIFFERENT BEEF INDUSTRY MARKETING SECTORS
- WHAT ARE THE PERCIEVED STRENGTHS, WEAKNESSESS AND POTENTIAL THREATS TO THE U.S. BEEF INDUSTRY
- THE NATIONAL BEEF QUALITY AUDIT - 2011: PHASE III AN EVALUATION OF QUALITY ENHANCEMENT BY THE SEEDSTOCK, COW/CALF AND STOCKER SEGMENTS THROUGH A NATION-WIDE SURVEY
- A PRODUCER'S GUIDE TO UNDERSTANDING AND IMPROVING QUALITY GRADE
- HARVEST-FLOOR ASSESMENTS, CARCASS CHARACTERISTICS, AND INSTRUMENT-GRADING INFORMATION
- LOST OPPORTUNITIES IDENTIFIED IN THE NBQA-2011