2011 National Beef Quality Audit
The National Beef Quality Audit (NBQA) is a comprehensive survey that evaluates beef industry efforts to improve beef quality. Conducted every five years since 1991, the checkoff-funded Audit assesses progress the industry makes on a variety of production issues that ultimately affect consumer demand for beef. Extensive enhancements were made to the 2011 NBQA design to provide the industry with direction on factors beyond the physical characteristics of beef, such as food safety, sustainability, animal well-being, and the disconnect between agricultural producers and consumers.
Executive Summary of the 2011 National Beef Quality Audit
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To download as a PDF, click here.
2011 National Beef Quality Audit Presentation - From the Cattle Industry Summer Conference in Denver, CO
2011 National Beef Quality Audit Video
Powerpoints from Audit Release at the Cattle Industry Summer Conference
Tom Field - Part 1
Tom Field - Part 2
Dr. Keith Belk
Dr. Jeff Savell
Dr. Jason Ahola
4 Page Summary
Fact Sheets
2011 National Beef Quality Audit Significant Findings
Results and Recommendations from the 2011 National Beef Quality Audit
The National Beef Quality Audit - 2011: Quantifying willingness-to-pay, best-worst scaling, and current status of quality characteristics in different beef industry marketing sectors
Final Reports
Phase 1 - Face-to-Face Interviews to Determine Factors Influencing Quality
Phase 2 - Carcass Quality Survey and Evaluation of Instrument Grading
Phase 3 - Quality Enhancement by the Seedstock, Cow/calf, and Stocker Sectors
Press Release