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Future of BQA
The goals for the future of BQA include improving consumer satisfaction by 2010 and increasing market opportunities for producers.
With the guidance of the 2007 audit, BQA will initiate a number of pilot projects to “plow new ground” in order to better address beef quality issues. This will include identifying emerging issues in the industry, initiating the pilot projects, communicating findings, and adopting new initiatives that prove to be effective.
Next, BQA standards and certifications will be used to improve product quality and maximize market opportunities for producers by revisiting standards developed in 2001, examining what certification means and how to best apply it in the industry, and effectively leveraging it in the production chain.
Fostering state creativity will assist in addressing production needs and market forces unique to producers in specific regions. The BQA standards will be applied consistently across the country, but allow states to go beyond national standards to meet state needs and opportunities. It will also allow state programs to capitalize on unique producer education venues within the states.
In the future, BQA will be able to pursue new areas that maximize producer market opportunities and meet consumer needs by being broader in scope. Producers will help identify emerging issues and additional ways to add value, while research will provide new technology that streamlines production.
Producer involvement in BQA will be expanded to have a greater reach and impact.
Educational tools and communication vehicles will be employed that effectively embrace and educate additional beef and dairy producers. BQA will be adaptable enough to reach producers in their world and motivate them to become involved.
Finally, BQA’s focus on safety and wholesomeness will enhance consumer perception of beef and producers. This will be done by identifying aspects of the program that may resonate with consumers, and then packaging that information so it can be shared with consumers to increase their awareness.